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ST. AUGUSTINE UNIVERISTY

OF TANZANIA

P.O. Box 307, Mwanza

Certificate Programme in 

Journalism and Media Studies

 

 

 

 

 

 

 

 

 Journalism, Broadcasting, Media in

Society, Media in Developing Countries

 

Four parts, a different one each quarter.

Take one part or more – any three parts

for a Full Certificate.

 

 ST. AUGUSTINE UNIVERSITY OF TANZANIA

Tel: 255-028-2550560, 2552725, 2550166

Fax: 255-028-2550167, 2500575

e-mail: saut@maf.org

http://saut.ac.tz.tripod.com

 

COURSE OBJECTIVES

 

This course is a comprehensive introduction to the field of journalism and media studies.  It is intended (a) for persons engaged in journalism and the media who would benefit from a better understanding of their profession; (b) for those interested in how the media work and how they influence our daily lives; and (c) for students who would profit from a challenging programme that serves as a bridge between secondary education and higher studies.  This certificate course in its entirety serves as an excellent preparation for one of St. Augustine’s advanced three-year courses in journalism or mass communication.

 

YEAR-LONG CERTIFICATE AND ITS PARTS

 

The whole Certificate programme is divided into four parts, three of which must be taken to gain a Full Certificate.  Each part stands on its own, so that they may be taken in any sequence, each for a period of three months.  Any individual part may be taken for a Partial Certificate.  (The entire programme is outlined below, as planned for 2000-2001.)

 

ENTRY REQUIREMENTS

 

Candidates for this Certificate programme must have:

either     a Form VI Advanced Secondary Education Certificate (A-level), with at least two principal passes, one of which must be in English;

or            a Form IV Ordinary Secondary Education Certificate (O-level) with five credits or more, including English.

                Classes are taught in English, as are examinations and readings.  Thus, an adequate spoken and written command of English is required for admission.

  

THE ENTIRE PROGRAMME

 

Part I: NEWS WRITING, PRODUCTION, AND COMPUTERS (Sept. through Nov. 2000)

 

Purpose:

1.        To give students an elementary understanding of news gathering and the writing of news articles.

2.        To introduce them to the computer and how it is used in the news profession.

3.        To guide students through the layout and production of a newspaper by computer.

 

A.      News Gathering and Reporting

The purpose and practice of news production

What is news and where do you find it?

What makes an effective journalist?

Getting the facts

Interviewing

Writing a news article

Editing news articles

 

B.       Computers

What is a computer and how does it work?

Learning to use the keyboard

Introduction to WordPerfect or MS-Word

Some uses of a word processing programme

How are computers used in newspaper production

 

C.       Putting Out a Newspaper Using Computers

Planning for a student newspaper by computer

Preparing the articles: news and features

Editing the paper

Layout, headlines, pictures

Printing and distribution

  

Part II:   RADIO BROADCASTING AND MEDIA USE FOR EDUCATION  (Dec. 2000 through Feb. 2001)

 

Purpose:

1.        To acquaint students with the development of radio and how it has influenced history over the past 75 years.

2.        To show students how radio works and give them some practical experience in its use.

3.        To show ways of using the media in educating the public.

 

 A.      History and Influence of Radio

The early years

For family and community

For war and peace

Shortwave and FM

Use in Developing Countries

 

B.       Basics of Broadcasting

Components of a radio station

Functions of various personnel

Use of microphone

Control board

Programming

Preparing scripts

News, announcements, programmes, music

  

C.       Using Radio to Educate the General Public

 

Means of education outside the classroom

Educational needs of the general public

Using radio education effectively

Using print media as a supplement to radio

Using print media independently

  

PART III MEDIA IN SOCIETY (March through May 2001)

 

Purpose:

 

1.        To survey the use of the media in business, the arts, politics, entertainment, religion, and to understand its misuse.

2.        To show how the media can be used for social change.

3.        To show and evaluate how the media are changing people’s would view

4.        To show how children can be taught to use the media effectively.

 

A.      Uses of the Media

24 hours of news and information

Conducting business through the media

Extent and effects of advertising

            Bringing fine arts and practical arts into people’s lives

Politicians in search of people’s minds and hearts

150 channels of entertainment and fun

 

B.       Using the Media for Social Change

Enhancing human rights and respect for women

Protecting and restoring the environment

Distributing the goods of the earth

Inculcating a spirit of peace and reconciliation

Building a sense of moral values at home and in the marketplace

Media ethics and media law

 

C.       Media Education in School and Family

Using newspapers to educate

Effective library use: learning through books

Insight into values in film

A critical approach to television programmes and advertising

Media use in schools

Learning through media production

  

PART IV: MEDIA IN DEVELOPING COUNTRIES (June through August 2001)

 

Purpose:

1.             To understand the importance of folk media

2.                    To see the apportunities and challenges of modern media in developing countries

3.                    To view the expanding use of the media in East Africa

 

 A.      Folk Media

Types and uses of folk media in primitive societies

Effective use of folk media today

Using modern media vs. folk media

 

B.       Modern Media in Developing Countries

Disparities between countries and between town and village

Economics of media utilisation

Opportunities for collaboration

Expanded forms of rural communication

Building communities through communication

 

 C.       Growth of the Media in East Africa

Varied emphases in East African countries since independence

Current levels of media development

Plans for the future

Gain and loss from developing role of media in East Africa

Greater regional, African, and world cooperation through the media

 

SCHEDULE AND FEES

The starting date for each of the four parts is: Part 1: September 1, 2000.  Part II: December 1, 2000. Part III: March 1, 2001; Part IV: May 31, 2001.  The same four parts are planned for these dates each academic year.

 

Registration for each part will be done the day before classes begin.  For each separate quarter, fees for Tanzanians living off campus are Tshs 250,000, and 350,000 for on campus residents.  The full Certificate (3 quarters) is charged at the regular rate for certificates: Tshs 520,000 (off campus) and 880,000 (on campus). Fees for International students living on campus are US$ 1,250 for one quarter, $5,000 for a Full Certificate (three quarters). To assure a place in the course, applications must be submitted as early as possible.

 

For further information and an application form, contact:

 

Admissions Office

St. Augustine University of Tanzania

P.O. Box 307

Mwanza, Tanzania

 

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